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Digital Marketing Manager in Charlotte, North Carolina
Posted July 20, 2021

DIGITAL MARKETING MANAGER

Location – Charlotte, NC

CREATE AN UNFORGETTABLE EXPERIENCE

  • Become a part of the premier Esports Recruiting Platform for College Scholarships, providing opportunities for students to compete in front of a network of hundreds of college esports programs
  • Our mission is to forge a pathway for each of our students to not only work towards further education and ultimately future careers, but to provide an environment for personal development.

MAKE AN IMPACT

  • Develops digital marketing strategy by studying economic indicators, tracking market changes, identifying members/subscribers, sponsors and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display sponsorship campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end member experience across multiple channels and touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on results.

SHOW US YOUR SKILLS

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Creating and maintaining member, sponsor, industry and community relationships
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy
  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within esports or traditional sports
  • Experience with event planning and management within esports or traditional sports
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
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  • Employee Type: Direct Hire
  • Location: Charlotte, North Carolina
  • Date Posted: July 20, 2021
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